After Facebook and Twitter one more social networking site that succeeded in spreading its roots in India is Instagram. From early morning tea to late night parties, from their cute pets to their new dresses, from pouting selfies to crazy group photos, celebrities are posting everything on Instagram. While some celebrities are still finding their way on this platform, some of them have aced their game on Instagram.
If you weren’t convinced about the power of Instagram you needn’t look too far back. All it took for the Malayalam actress Priya Prakash Varrier to become an overnight star was an o-n-e Instagram post. At last count, Carrier has 29.1 million followers on Instagram.
Using a specialized social media analytics tool, SRT assessed the number of times each star/celebrity was mentioned in social media, how their own pages were performing, the engagement rates of the celebrities with their fans, and a deeper dive into their social fans’ demographics. Here are the highlights: